Understand the customer’s behavior and personality to increase acquisition, engagement, conversion and retention.

KYC: Know Your Customer

Customers now expect businesses to understand them, so that their online experiences always improve. Access customer’s behavior, understand the "what", "when", "where", and "how" via NextUser’s comprehensive user profiles, fed by tracking both identified and anonymous users as well as by using your proprietary sources such as email, CRM, etc. Go further thanks to our partnership with IBM Watson by adding a personality insight layer to profiles in order to grasp the "why" customers behave like they do!

Increase the engagement level of a returning user

Returning visitors are often an untapped source of revenue as they usually spend more time on your site and view more pages, but companies need to work harder to keep them engaged and take them to the purchase step. With NextUser, re-engage returning visitors by customizing the content based on their browsed history, traffic source or items previously added to cart.

Deliver personalized interactions

The way you interact with your customers will determine how they perceive you, your business, your products and services. With NextUser, personalize your website’s content on an individual level to deliver the right message via multiple channels. For instance, pro-actively recommend relevant products and services depending on a customer’s previous purchases, browsing history on your site, interests and personality or even his location and local weather conditions!

Understand customer feedback to increase insight

Analyze your product reviews, a powerful and underutilized data asset with a story to tell ("Voice of the Customer") as they contain many signals which can become actionable intelligence in order to improve products and product selection, improve the purchase process, refine target marketing and customer satisfaction.