As a CDP, NextUser excels at connecting to external systems for various purposes.
For data collection, the NextUser interface has been developed to connect to all types of databases: SQL, DMP, Excel, XML, FTP servers and a large number of applications via API keys.
For the orchestration of multichannel campaigns, NextUser interacts with particular segments of customers:
Open marketing platforms are becoming popular and relevant in a crowded space where each business has generally from 3 to 6 different marketing solution providers. The technology enables the ingestion of data sources (input) to feed other marketing interaction system (output). Hence, by partnering with other companies or by integrating other systems, they can turn into highly specialized multi-purpose marketing systems. They focus on one or few marketing functions to innovate upon and leave it to other platforms or complementary systems to enlarge their feature set.
The quick answer? it combines all three.
These solutions were created over time and were invented to meet a specific need in the marketing world:
By its flexibility, NextUser can combine these technologies into a single one. Alternatively, NextUser can work with these technologies to complement their tool set and grow their impact. Finally, NextUser connects with external services for additional functionalities that it doesn't manage natively.
Due to the layers of features that NextUser handles, NextUser is recognized as a CDP for its data and connectors capabilities, and as a optimization, personalization and testing solution for its marketing automation capabilities.
All these features, in one single package.