Solutions

A flexible platform for your marketing needs

Solutions

Fundamental features

Fundamental Features

What is happening?

Marketing Automation

Marketing Automation in a few clicks

“By 2020, 85 percent of customer relationships with businesses will be managed without human interaction.”

User Data Collection

User Data Collection

NextUser tracks both identified and anonymous users by connecting to your proprietary sources such as website, ESP, CRM, etc. We integrate efficient marketing tools that drive your visitors to create an account, or to give further information about themselves. We collect your visitors data directly into our platform and organize it to personalize users’ experience.

Personalization

Personalization

By collecting user data, NextUser personalizes your website content on a 1:1 level to deliver the right messages through multiple channels. Make pro-active recommendations of content and products based on a customer’s previous purchases, browsing history on your site, interests and personality or even geolocation and local weather conditions!

Predictive Analytics

Predictive Analytics

Predict the next trend, determine which customers are more likely to perform a purchase, get a better understanding of customer behavior and purchase likelihood. Prepare for future demand, Increase user retention, upsell and cross-sell.

Web Analytics, Assessment & A/B testing

Web Analytics, Assessment & A/B testing

We analyze your existing data like Google Analytics, Adobe Analytics and other Web Analytics providers to identify key areas of opportunity. These findings are put in an report highlighting 15 to 20 workflows.

Figure out the best marketing strategies for your business. Conduct simultaneous experiment between two or more workflows to see which performs or converts the best.

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Advanced features

Advanced Features

Why is it happening?

Artificial Intelligence

Artificial Intelligence

Capture the inherent inter-related patterns among users’ personalities and their interests.

Use the content they created to produce results with both cognitive and social characteristics, harnessing linguistic analytics to understand personality, writing style and social characteristics from text.

Personality Insight

Personality Insight

NextUser powers IBM Watson and captures user’s characteristics, needs, and values to drive the next level of digital personalization.

Uncover a deeper understanding of your customers’ personality.

Machine Learning

Machine Learning

With IBM Watson Artificial Intelligence, interact with your customers to understand their request and then recommend specific product or services according to their initial request.

Voice of the customer

Voice of the customer

With IBM Watson data, analyze the online behavior of your members, synchronize their information and use the online content they have generated (social networks, blogs, books) in order to capture their personality, emotions and social characteristics.

Uncover a deeper understanding of your customers’ personality.

Visual A.I.

Visual A.I.

With Google Cloud Vision, understand images, brands, context and environment from images posted by consumers to improve market knowledge and understand your brand perception.

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